Position:Director, Resident Go-to-Market (GTM)Location:Duluth, GAJob Id:521 # of Openings:1Role OverviewThe Director of Resident Go-to-Market (GTM) owns the operational execution of CINC's go-to-market motion for CINC's resident products and strategic initiatives while also maintaining commercial accountability for overall GTM performance. This is an opportunity to play a key leadership role in CINC's high-growth B2B2C business — building innovative resident programs that scale across millions of homeowners and systematically deliver resident value, repeat engagement, and new revenue streams. This role will work closely with leadership to ensure GTM investments translate into sustainable, profitable growth.Key ResponsibilitiesGTM Strategy & PlanningPartner with cross-functional leaders and external vendors to build a cohesive go-to-market strategy and roadmapAlign launch priorities with company goals, strategic initiatives, financial objectives, and resident valueEnsure launches reinforce CINC's broader product narrative around platform innovation, AI powered automation, and resident engagementGTM Operating RhythmDevelop launch strategies that include positioning, market activation, pricing, UX, and adoption planningRun GTM operating cadence, readiness meetings and forums that ensure end-to-end transparency, accountability, and progress trackingIdentify risks, dependencies, and operational gaps that could impact launch success and drive resolution across teamsEnsure both internal teams and external clients are prepared with messaging, enablement, and operational readiness prior to launchCreate dashboards and reporting frameworks that track GTM outcomes and business impactLeverage AI and automation to scale business with a lean, agile, and efficient approachCollect feedback from internal and external stakeholders to identify opportunities to refine GTM approachRevenue Ownership and P&L AccountabilityMaintain P&L responsibility for assigned GTM initiatives and product lines, ensuring launches translate into measurable business outcomesDefine revenue targets, engagement goals and performance metricsMonitor performance across revenue, funnel KPIs and resident experienceIdentify growth opportunities and adjustments needed to improve financial performance of GTM initiativesRequired Qualifications5+ years of experience in Go-to-Market, Product Marketing, Strategy or Program/Partner Management rolesExperience launching SaaS platforms, software, or new business initiativesExperience managing revenue performance, commercial outcomes and white glove experiencesLeadership in complex, B2B2C industries (marketplaces, property management, fintech)Ability to translate complex strategies into structured execution plans and influence stakeholders across multiple teamsExperience with Martch and CRM systems that deliver AI-driven GTM motionsStrong analytical and financial mindset with experience working with revenue metrics, adoption and satisfaction KPIs, and performance dashboardsApply for this Position